Adam Wiggins on the ‘Small Giants’ Approach for Muse
06 March 2024
Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.
We took some capital from investors in order to invest heavily in technology, design, and brand—just as a startup would. But we started charging a prosumer price early on, intending to avoid further funding rounds, and instead transition to being revenue-supported.